This is an exciting opportunity to work across Individual Giving products (Regular Giving and Lotteries), Legacies, and Events, helping shape acquisition plans and deliver marketing propositions that drive income and engagement. You’ll start by focusing on One-Off and Regular Giving, before rotating into other areas, giving you exposure to a wide range of fundraising products.
What you’ll do:
- Deliver impactful marketing campaigns that attract and engage thousands of new supporters.
- Build strong relationships with agencies and internal stakeholders to ensure seamless campaign delivery.
- Work across diverse media channels, including TV, audio, paid search (PPC), social, and gaming, to maximise reach and impact.
- Support the execution of large-scale and always-on campaigns, ensuring they meet agreed targets and KPIs.
- Monitor performance, analyse results, and turn insights into actionable improvements.
- Assist with campaign management, reporting, and administration to keep everything running smoothly.
Most importantly, you’ll put supporters at the heart of everything we do, creating experiences that make them feel valued and motivated to continue funding lifesaving research.
About You
Ideally, you’ll have marketing experience and bring a solid understanding of marketing channels and how to use them to engage and inspire supporters. Experience delivering marketing projects or multi-channel campaigns will help you hit the ground running, but we’re open to those with the right skills and mindset.
You’re highly organised and solution-focused, thriving under pressure and meeting deadlines with ease. Your proactive approach to problem-solving, combined with strong relationship-building skills, enables you to work effectively with internal teams and external suppliers to deliver high-quality campaigns.
You’ll bring:
- Excellent planning and coordination skills to deliver successful projects.
- Analytical and numerate, able to interpret data and turn insights into action.
- Financial and business awareness, including monitoring budgets and KPIs.
- Strong prioritisation skills and ability to identify optimisation opportunities.
- Proficiency in Microsoft Office (Word, Excel, Teams, PowerPoint).
- Collaborative, resilient, and achievement-oriented with a solution-focused approach.
Working arrangements
This fixed term contract until 1 October 2027 covering a secondment
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
About Us
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed
Benefits
To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.
Interview process
This is a one stage interview process, the interviews planned for w/c 12 Jan 2026 vis MS Teams
How to apply
Ready to apply? It's quick and easy! Just hit the apply button below and complete our online application form and submit a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us.
Please note that this role is internally known as “Mass Fundraising Acquisition Marketing Executive”