Ready to lead a high-performing CRO team and transform digital experiences for millions of customers and supporters?
We’re looking for a Digital CRO Manager to lead the development and delivery of our experimentation programme, driving measurable impact and embedding data-driven decision-making at every level.
About the Role
As our Digital CRO Manager, you’ll lead a high-impact experimentation programme, guiding your team to design and deliver A/B and multivariate tests, driving personalisation, and shaping optimisation strategy across the organisation. Beyond running experiments, you’ll design and develop best-practice frameworks, processes, and workflows to make testing scalable and efficient.
This is a strategic leadership role where you’ll manage and develop a talented team, influence senior stakeholders, and embed a culture of data-driven decision-making. Working at the heart of BHF’s digital transformation, you’ll collaborate with the CRO & Analytics Lead, UX/UI designers, analysts, developers and content specialists to turn insight into action and deliver measurable results that improve customer & supporter experiences at scale.
What You’ll Do
- Lead and mentor CRO Specialists and Developers, building a high-performing team.
- Lead the development and delivery of a strategic experimentation roadmap, prioritising A/B tests and personalisation initiatives.
- Ensure governance and quality control over experiments and the experimentation process, keeping errors to a minimum.
- Translate CRO strategy into action, aligning with business goals and communicating priorities cross-functionally.
- Working across UX/UI, analytics, product and marketing teams, lead your team to collaboratively generate ideas for impactful experiments.
- Share insights to support Content and UX teams on how best to structure content and design for conversion.
- Report to the wider business on experimentation performance.
- Champion best practice and innovation, embedding tools like Jira and driving continuous improvement and data-led decision-making.
You’ll help shape the future of experimentation, personalisation, and customer journey optimisation making a tangible difference to our customer and supporters.
About You
- Extensive experience managing CRO activity for medium to large businesses.
- Extensive experience running and scaling CRO programmes that deliver revenue impact (A/B testing, experiment design, and personalisation).
- Confident user of GA4, with strong analytical skills and a proven ability to use data and testing to influence product decisions.
- Extensive experience using testing tools and maintaining quality control in experimentation.
- Strong understanding of using custom CSS/JavaScript for tests, and familiarity with tools like Figma, ContentSquare, Mouseflow.
- Proven leadership experience, including line management and coaching high-performing CRO teams.
- Experience in enterprise-level digital environments, embedding scalable processes and frameworks for optimisation.
Digital team
At the British Heart Foundation (BHF), We’re transforming how we work digitally using experimentation to unlock new opportunities for growth. We’re investing in new technology, evolving our ways of working, and building a team of brilliant specialist digital minds.
Working arrangements
We are looking for someone start in this role in Jan 2026 however this negotiable.
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
About Us
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy,
Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Benefits
To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.
Interview process
The interview process will be held virtually via MS Teams. First stage interviews will take place on Thursday 11 December. For those successful, second stage interviews will be held across Tuesday 16 and Wednesday 17 December.
How to apply
Ready to apply? It's quick and easy! Just hit the apply button below and complete our online application form and submit a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.
Should you need any adjustments to the recruitment process, at either application or interview, please
contact us.