Do you enjoy turning insight into marketing campaigns that deliver measurable results and create meaningful impact in communities?
At the British Heart Foundation, our shops play a vital role in raising the funds that power life-saving research. As our Senior Marketing Executive – Local Marketing and Projects, you'll lead the delivery of local marketing activity that drives footfall, increases stock donations, supports volunteer recruitment and strengthens fundraising performance across our retail estate.
Working closely with shop managers, regional teams and colleagues across Retail and Fundraising, you'll combine strategic thinking with hands-on delivery to develop campaigns that respond to local opportunities while supporting wider organisational priorities. From community engagement initiatives to seasonal fundraising campaigns, you'll bring national activity to life in ways that make a measurable difference locally. From community engagement initiatives to seasonal fundraising campaigns, you'll develop locally relevant campaigns, tools and resources that empower our store and field teams to engage supporters and drive meaningful impact in their communities.
You'll take ownership of campaigns from brief through to evaluation, using insight and performance data to optimise activity and continually improve results. This is a highly visible role where you'll work directly with store and field teams to understand challenges, identify opportunities and develop practical marketing solutions that deliver impact
About You
As our ideal candidate, you'll have experience delivering local or tactical marketing activity and be confident leading campaigns from planning through to execution, optimisation and evaluation. Whether your background is in retail, charity or another customer-focused environment, you'll understand how effective marketing can influence behaviour and deliver measurable results.
You'll also bring:
- Experience coordinating marketing activity across multiple stakeholders, teams or location and channels.
- Experience managing campaigns from planning through to delivery, optimisation and evaluation, with accountability for outcomes.
- Experience managing campaigns against objectives, KPIs and performance measures.
- The ability to build effective relationships and influence stakeholders across multiple teams and locations.
- Strong project management, organisational and communication skills, with the ability to manage competing priorities and deliver at pace.
- Experience using insight, data and performance measures to inform decisions and continuously improve campaign effectiveness.
- The confidence to balance strategic thinking with practical delivery, working closely with operational teams to understand challenges and develop effective marketing solutions.
- A proactive, collaborative and solutions-focused approach, with the confidence to identify opportunities and recommend improvements.
Most importantly, you'll enjoy working with people, be curious about what drives local performance and be motivated by the opportunity to use your marketing expertise to help our shops succeed while supporting the funding of life-saving research.
Working arrangements
This is a hybrid role, where your work will be split between your home and at least one day per week in our London office. This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.
Interview process
We plan for one stage of interview; Interviews will be held via MS Teams on w/c 09 November 2026.
Belonging at BHF
BHF values the diversity of our communities and is committed to creating an inclusive environment where everyone feels respected and valued. By fostering a culture of inclusion, we believe we are better equipped to achieve our mission of helping people have a healthier heart for longer.
To hear from our people, check out Belonging at BHF.
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
Benefits and development
We offer a competitive range of benefits designed to support your wellbeing, and opportunities for personal and professional growth and continuous learning.
To find out more about our benefits you can download the Benefits document at the bottom of this page or check out our Benefits and Development pages.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
How to apply
It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. You need an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
Our recruitment processes are fair, accessible, and inclusive. BHF use anonymous CV software as part of the application journey.
We support responsible use of AI to help shape your application. By applying for a role at BHF, you confirm that your application is authentic and reflects your own skills and experience, to ensure everyone is assessed fairly.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us.
Please note that we are unlikely to be able to sponsor applicants in respect of this role due to the role not meeting the minimum salary criteria to be eligible for visa sponsorship.